Audit Signal and Sharpen Voice — BacklinkBuilding.io

Gina Dunn contributed an expert perspective on GEO/AEO optimization, arguing that answer engines reward voice clarity and content coherence over technical SEO volume. She introduced her ‘signal audit’ framework and made the case that sameness is the real...

Own Distinct POV That Demands Attribution — CMO Times

Gina Dunn contributed an expert perspective to CMO Times on protecting organic search traffic as AI reshapes results pages. Her contribution argues that the real shift isn’t technical but editorial: building content around owned POV territory rather than broad...

Balance Brand and Performance Budgets — Marketer Magazine

Gina Dunn contributed an expert perspective arguing that budget allocation debates are a symptom of unclear brand signal, not a root cause. Drawing on her direct experience at Seuss+, she made the case that stripping back to one clear brand priority and letting direct...

Reflect Reality Not Performance — TechBullion

Gina Dunn contributed a named expert section to a 20-expert TechBullion roundup on innovative social media strategies. Her contribution argues that social media works best as a mirror of existing truth rather than a performance of manufactured persona, drawing...