ABOUT
Gina Dunn
I'm a brand strategist and the founder of OG Solutions. I build positioning, identity, and visibility systems for founders and businesses that need clarity they can actually use.
THE JOURNEY
My Story
I started in marketing at seventeen. Twenty-something years later, the work has spanned scientific environments, international corporate brands, entrepreneurship, executive marketing leadership, and now human-first AI systems. The thesis underneath it has not changed: most branding advice tells founders to manufacture a persona, and most of it is theater. I run the opposite way. Brand as mirror, not mask. The job is to surface what is already true about a business and build the system that holds.
I did not fall into branding. I claimed it. At seventeen I was already inside marketing, before I knew the word strategy. I spent a decade watching people build brands that looked good on the surface but did not feel right underneath. So I started asking a different question: not what do you want to say, but who are you when you are saying it.
That question became the compass. Eventually, the career.
years in brand and marketing leadership
OG Solutions practice record, 2026founders, executives, and businesses served across consulting and in-house roles
OG Solutions client record, 2026podcast and stage appearances on brand strategy, leadership, and AI
OG Solutions media record, 2026“
Branding is my profession. Reflection is my ritual.
— Gina Dunn, Founder and Brand Strategist at OG Solutions
"Spark is a great word to describe this podcast and host. Gina is an absolute delight and definitely a sparkly human. I had a fabulous time."
"This was such a fun interview and I really enjoyed the conversation. It was an easy flow and we created an excellent episode."
Gina and OG Solutions were amazing during my time working with them on establishing our avatar and brand strategy, especially as our business model was evolving from an insurance-based to a cash-based model. They were also instrumental in building out an all-new website and marketing campaigns for us that maximizes SEO, reinforces our brand strategy, and is poised to take our company to the next level! I highly recommend Gina if you are looking to take your business to a better place. Above all, she is very easy to work with, super responsive and goes above and beyond to meet her clients’ needs. Highly recommended!!!
"Gina is a generous and engaging host. She’s curious and welcoming, and speaking with her was a delight."
Building The Ripple Network was about more than just creating a platform; it was about crafting a space where women’s voices could be amplified and their impact felt globally. The collaboration with OG Solutions was fantastic—they truly listened, understood my vision, and created a brand that is authentically me. They ‘saw’ me and brought to life a platform that genuinely reflects that.
"Loved, loved, loved the energy."
Frequently Asked Questions
Gina Dunn is a brand strategist and the founder of OG Solutions, an independent brand strategy practice based in the Netherlands and working globally. Her career spans more than two decades across scientific and technical environments, international corporate brands, entrepreneurship, and executive-level marketing leadership. She also serves as director of marketing at Seuss+, a life sciences consulting firm.
Gina Dunn specializes in brand strategy and positioning, brand identity and expression, visibility and thought leadership systems, founder and leadership brand development, and human-first AI system builds. Her work is anchored in a single thesis: brand as mirror, not mask. The job is to surface what is already true about a business and build the system that reinforces it without distortion.
Gina Dunn is based in the Netherlands and works globally with founders, executive teams, and idea-led businesses. Most engagements are remote, with selective in-person work for keynotes, workshops, and on-site brand intensives.
Gina Dunn is the author of the Mirror Not Mask diagnostic, available as an ebook at mirrornotmask.com, and is finishing her first full-length book, The Clarity Signal, on brand strategy in the AI era. Pre-launch updates are available at /book/.
For keynote and workshop bookings, podcast guest appearances, media commentary, and byline contributions, the fastest path is the contact form at /contact/. Standing topics include brand strategy in the AI era, generative search optimization, founder visibility as ritual, women in leadership, and the future of consulting.